DIGITAL SIGNAGE AND PUBLIC TRANSPORTATION INDUSTRY

1. DISPLAYING REAL-TIME INFORMATION

Display real-time information that is relevant for the audience in the transportation industry. The most common use of Digital Signage in transportation is in airports, bus stations, train stations, taxis, and cruise ships. Integrate real-time information for example weather, traffic information, special announcements, and/or social media.

2. ADVERTISING

Boost sales by using Digital Signage for the use of advertisement at points where travelers are waiting or passing by. Make use of Digital Signage displays at the train platform, the baggage claim area, the departure hall, on the bus, etc. Since all the ads can be displayed on the same screens that also display travel information, it is also guaranteed that the ads will be seen. Besides that, this is also a great opportunity to sell the ad space on the screen to local business and marketing agencies.

3. WAYFINDING

Digital wayfinding usually consists of information boards, with up-to-date travel information such as platform or gate change, interactive maps, and overhead displays. The great thing about using Digital Signage as a wayfinding system is also not having the staff to constantly navigate the travelers around the building but they rather take care of more important tasks.

4. DIGITAL MENUS

You can use Digital Signage for digital menus to display and showcase high-definition pictures and videos of your food and beverages. Besides that, it is a great way to show your promotions and daily specials to people and entice them to choose your restaurant/bar over your competition. On top of all, with digital menus, you can also eliminate many of the costs regarding printing and then regularly updating traditional menus.

5. CONTENT FOR WAITING ROOMS

Using Digital Signage to display relevant information in waiting rooms is usually great, but sometimes displayed content should do more than just inform. Especially in the waiting areas, the content on the screens should be entertaining, to make wait times look shorter for the people waiting.

6. EMERGENCY MESSAGES

Digital Signage should also be used in emergencies, especially in very crowded places such as transportation hubs, where there are often several hundreds of people if not thousands. If an emergency arises, it is extremely important to make sure that everyone knows how to react, by displaying the right kind of information.