- G-Digital technology allows you to create flashy, eye-catching displays tailored to your unique audience
- Inform about events and special offers
- Digital signs can display a far greater variety of content than paper, allowing you to convey a strong, consistent brand message to shoppers
- Instead of waiting for your customers to happen upon a particular item, you can effectively merchandise and cross-merchandise throughout your store
- You can efficiently promote your brand(s), special offers, ...
- Drive traffic into the store
- Save money by eliminating printing and design costs
- Engage Customers (Intel conducted a three-month study that showed digital signs captured 400% more views than static signs)
- Digital signage can drive impulse buys: 19 percent of consumers claim to have made unplanned, impulse purchases of products they’ve seen advertised digitally
- Over 70% of the purchase decisions made in stores are made AFTER the shopper enters the store!
- 60% of the items purchased were not planned prior to entering the store!
- 59% of stores shoppers visit all or most of the aisles during their visit that on the average lasts 54 minutes.
- 42% of brand purchases are made when there is at least one piece of P-O-P (Point of Purchase) present for that brand.
- A whopping 99% of stores shoppers make at least one purchase off of P-O-P.
- 67% of consumers who buy an item being promoted by P-O-P claim the display influenced their buying decision.