Retail

Digital Signage in Retail

G-Digital technology allows you to create flashy, eye-catching displays tailored to your unique audience in retail
Inform about events and special offers
Digital signs can display a far greater variety of content than paper, allowing you to convey a strong, consistent brand message to shoppers
Instead of waiting for your customers to happen upon a particular item, you can effectively merchandise and cross-merchandise throughout your store
You can efficiently promote your brand(s), special offers, …
Drive traffic into the store
Save money by eliminating printing and distribution costs
Engage Customers (Intel conducted a three-month study that showed digital signs captured 400% more views than static signs)
Digital signage can drive impulse buys: 19 percent of consumers claim to have made unplanned, impulse purchases of products they’ve seen advertised digitally

Over 70% of the purchase decisions made in stores are made AFTER the shopper enters the store!
60% of the items purchased were not planned prior to entering the store!
59% of stores shoppers visit all or most of the aisles during their visit that on the average lasts 54 minutes.
42% of brand purchases are made when there is at least one piece of P-O-P (Point of Purchase) present for that brand.
A whopping 99% of stores shoppers make at least one purchase off of P-O-P.
67% of consumers who buy an item being promoted by P-O-P claim the display influenced their buying decision.

An attractive solution in retail, shopping centers, social events, shopping chains, catering chains,…
Various options to participate in a marketing campaign: with a membership card, bar code, QR code on the bill or RFID card
The bar code required for participating in Wheel of Fortune game can be issued with the bill, when certain conditions are met (eg. purchase above a certain value)
Attractive solution for recruiting new members, added value for regular clients, opportunity to increase the visitor’s attendance and rewarding customer loyalty
Contents displayed on the Wheel of Fortune are completely adjustable based on a marketing campaign
In addition to messages, you can also display news, weather or sports results. This makes touchscreen more appealing to customers
Upon winning the prize, the customer receives a coupon that can be used to claim the reward at the cage, bar, info point,…
A part of the touchscreen display is reserved for promotional and marketing messages
The duration of the marketing campaign, the probability of winnings and the number of rewards are adjustable within the marketing campaign and its goals
Full control over the costs of a marketing campaign. The number and structure of rewards during it can be exactly specified
Quick and simple updating and editing of new or existing marketing campaigns
Simple editing of marketing and promotional messages
Daily statistical reports of a marketing campaign are generated automatically and sent to the e-mail